A sweet little branding project created at Enigma Communications for XO digital, Kelly named the company based on their desire to generate digital projects based on human interation. XO - a simple way to inject emotion into digital communication became the brand name. Boulton then created the ultra simple logo which can be cut out, used as a graphic mask for any image, created in 3D, Animated into a simgle rotating shape and more. The flexibility of the logo reflects the endless possibilities of the brand.