The key creative element to the Newcastle International Animation Festival's award winning digital campaign, Daniel John's official music video is made up of 44 segments around 4.5 seconds each, animated by 38 Newcastle animators in 2 weeks. 

 

The music video quickly went viral, attracting abundant PR online (with the help of UON and Guts Creative media teams) and in print and repeat air time on RAGE.

 

Creative Director / Director : Kelly Boulton

Producer: Jane Shadbolt

Editor: Joel Bateman
DOP: Michelle Catanzaro
Camera assistant: Stuart McDonald