Part of a wider branding campaign, this Celebrity Slim TVC was created to introduce celebrity generated recipes into the Celebrity Slim diet program to accompany the FMCG products at retail level. 

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Masterchef cinalist Poh Ling Yeow was engaged to create a series of healthy and nutritious recipes to guide consumers on what to eat on the program. 

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In edition to the commercial, we created a website, cook book, online ads and banners, post cards and more.

 

Creative Director / Director : Kelly Boulton

Producer: The Ad Agency
DOP: Simon Ozolins